Social Media Audit:
The aim of this audit is to determine how a business should be using social media to get highest possible ROI.
This audit includes getting answers to the following key questions:
- What the company is trying to achieve through social media marketing?
- How good the company is in achieving its business objectives through social media?
- Who are their target audience and why?
- How good the company is in targeting customers?
- How good the company is in building positive influence among customers?
- Which social media tools are used by the company?
- How good the company is in leveraging the various social media tools?
- How good the company is in engaging with the target audience?
- How good the company is in amplifying its messages?
- Helps you to decide the 3 W’s (WHY, WHAT & WHEN) to use?